DISTRIBUTION IN GERMAN SPEAKING COUNTRIES ONLY. Unpretentious, exquisite and sophisticated, the creations of Giorgio Armani have conquered the catwalks of Rome, Paris and New York. The Italian designer is considered the founding father of minimalism in fashions, the inventor of "greige", a mixture of grey and beige. In the words of the fashion designer himself: "... since elegance does not involve being conspicuous, it involves being remembered." Successful and highly decorated, Armani is now being celebrated in a great show at the Guggenheim Museum in New York. With about 350 illustrations - among them recent commercial and fashion photographs -, which document the design process from the first sketch to the presentation of the finished model, this book constitutes a homage to the "classic" among couturiers. Authors from the areas of fashion, film, art and design illuminate the sophisticatedly simple Armani style and the career of the fashion designer, while photographs of his private home and from his travels allow readers to catch a glimpse of the person behind the fashions legend.