What makes an art gallery successful? How do galleries get their marketing right? Which customer group is the most attractive? In a unique research undertaking, Magnus Resch carefully analyzes the inner life of art galleries. Vivid examples and case studies from leading galleries around the world give an insight into the art scene. The author’s broad experience as a former gallery owner and founder of the world’s leading art collector database Larry’s List, together with his PhD on the art market, lend the volume persuasive power and authenticity.  Magnus Resch is an entrepreneur and lectures in cultural entrepreneurship at Europe’s leading business school, the University of St. Gallen, Switzerland. He studied economics at Harvard University and the London School of Economics, and was awarded a PhD in economics for his thesis on art galleries. Articles about him have appeared in The New York Times, Forbes, Bloomberg, and the Financial Times. Huffington Post: "Entertaining, necessary, in short: Brilliant"BZ Berlin: "The first real handbook for art galleries"Frankfurter Allgemeine Zeitung: "Magnus Resch is the Great Gatsby of the German art scene"Art Magazine: "Amusing, interesting, worthwhile"Zitty: "Everybody is talking about Magnus Resch"